Rimowa - Never Still - Piccadilly

We might not know where your next holiday destination is, but in this dreamy DeepScreen spot there’s a strong case for what you should be taking. It was a pleasure to take RIMOWA’s fabulous new campaign to new heights with our friends at Ocean Outdoor, featuring a giant, gleaming, twirling suitcase.

This may look like a regular run-of-the-mill DOOH showstopper from the studio, but there was a twist behind the scenes. Creative direction happened with Blind Pig, while animation work was completed by our internal partners at Absolute, those Dwayne Johnsons of the CG world, who really flexed their muscles on this one. Patrick Keogh, 3D lead at Absolute, said this about the project: “Working on a project that used perspective to enhance moving images was an interesting and unique experience. It was enjoyable to think beyond flat screen three dimensions to an image that would literally jump off the screen and create an amazing illusion of depth.”

CREDITS

Client - Rimowa

Agency - Ocean Labs

Head of Design & Studio - David Tait 

Head of Project Management - Melanie Blood

Jr Project Manager - Joseph Banning

Animation - Blind Pig

Creative Director - Ric Comline

Animation - Lawrence Scanlon

Executive Producer - Thierry Levy

Post Production - Absolute

Head of CG - Rebekah King-Britton 

CG Supervisor - Patrick Keogh 

CG Generalist - Heidi Prescott

Compositing - Chris Tobin

Producer - Kirsty Ratcliffe