The North Face

It is well and truly big coat season, which we were glad to welcome in this year with The North Face. 

The brand synonymous with outdoors adventure and style unveiled their new ’73 Parka, a coat that harkens back to a retro design with the comforts of modern technology, at Times Square in New York. We were able to bring our inimitable deep screen touch to their live-action edit of close ups of the jacket, as well as some cooling weather elements.

Using C4D, we added a snowy billow across the first shot, with flakes that swirl and stick along the glass screen above the city. We also implemented a glacial-looking mist that ebbs through spot, blooming into a fine frost for the final full-body end shot.

CREDITS

Client - The North Face

Media Agency - Ocean Outdoor

Head of Design & Studio - David Tait

Project Manager - Bruno Jardim

Animation - Blind Pig

Creative Leads - Ric Comline, Sean Cooper

Animation - Kingsley Harris, Nelson de Sousa

Compositing - Michael Woodruff

Storyboarding - Christine Peters

Executive Producer - Thierry Levy

Producer - Ana Hoxha

Production Assistant - Susie Joseph