The Co-operative Bank

Blind Pig are the craft behind The Co-operative Bank’s spectacular new projection project. A catalyst for change, the campaign consists of a 3D animated film, ‘The Bank You Can Hold To Account’, which was projected onto the 150-year-old Walthamstow Town Hall and captured in a live action shoot.

In a world where we’ve all become (sadly) accustomed to stock imagery campaigns fighting climate change, Co-op, who remain the only UK bank with a customer-led Ethical policy, needed to cut through the noise. The brand deployed scale and craft in their new campaign, which serves as a visual reminder of the terrifying impact of these topics, and rediverts audience's attention.

Conceived by Dentsu Creative, the film was developed in collaboration between Director, Anthony Rubinstein and Blind Pig Creative Supervisor and Animation Lead, Sean Cooper. 

Aesthetically, the brief was split into two parts which needed to be fulfilled in tandem to successfully execute the projection. First, the 2.5D layered, stock footage parallax, and second, the 3D crumbling brick wall, which needed to seamlessly merge into the location.

CREDITS

Agency - Dentsu Creative

Production Company - Unit9 Films

Animation - Blind Pig

Creative Director / Animation - Sean Cooper

Animation - Nelson De Sousa

Executive Producer - Thierry Levy

Post & Audio - Absolute

VFX Artist - Chris Tobin

Editor - Ollie Burn

Colour - Matt Turner

Sound Design - Joe Marsden

Executive Producer Post - Jenna Le Noury

Senior Producers - Rosanne Crisp, Dan Love

Production Assistant - Yasmin Tilly