BLIND PIG ANIMATION

We teamed up with Ocean Outdoor to craft a dynamic and visually captivating piece of content for Papaya Gaming's campaign on the iconic Piccadilly Lights.

Building on their existing TVC, we re-edited and reimagined the footage, carefully selecting key moments to enhance with 'DeepScreen' effects. By rotoscoping select shots, we created moments where elements seemed to leap out of the screen, immersing viewers in an interactive experience.

Designing the 3D frame was equally exciting, allowing us to explore the rich details of NYC facades, air conditioning units, balconies - and even a pigeon - adding a layer of realism and creativity that brought the scene to life in new ways. The result was a truly engaging, next-level visual experience for one of the world’s most iconic advertising locations.

CREDITS

Client - Papaya

Agency - Ocean Outdoors

Animation - Blind Pig

Creative Director - Sean Cooper

Design & Animation - Kingsley Harris

Executive Producer - Josephine Gallagher

Producer - Roberta Fox

Production Assistant: Ben Riley

Post Production - Absolute

Edit - Tom Boucher

Edit Assistant - Christy Brooks