Ford Mustang - One Day

Ford returns to Le Mans for 2024, lining its Mustang GT3 on the grid in true representation of the brand's timeless legacy. We were tasked with channelling this timelessness into an archival 2D tale, depicting an ambitious-dream-turned-iconic-reality.

2D Creative Lead Christine crafted a delicate, dreamlike pencil animation to tell the story in a new visual style. It's a seamless journey, told through unravelling vignettes that illustrate the voice-over.

CREDITS

Client - Ford Motor Company

Production Company - Chrome

Animation - Blind Pig 

Creative Lead - Christine Peters

Storyboarding - Graeme Howard 

Background Design - Antoine Birot 

Character Design - Andrei Sitari 

Animation - Alex Potts, Tim Dillnutt, Christine Peters 

Animation Assist - Natasza Cetner, Shane Woodson

Previs - Kingsley Harris, Hugh Loughrey 

Compositing - Ric Comline

Edit - Tom Boucher 

Executive Producer - Josephine Gallagher 

Senior Producer - Ana Hoxha