BLIND PIG ANIMATION

We had the incredible opportunity to team up with Shift Active Media and Continental to create a thrilling 2D animated ad that highlights the durability and resilience of their latest all-terrain tire range. In this captivating short, we follow a fearless character as they navigate a perilous, surreal world full of daunting obstacles - twisted roots, razor sharp vines, and a treacherous ground that suddenly cracks open to unleash bursts of volcanic material.

Through the power of TV Paint and After Effects, we crafted visually striking animation that brought every obstacle to life with dynamic movement and depth. The seamless integration of hand-drawn 2D animation in TV Paint, combined with After Effects' compositing and effects, allowed us to create a truly immersive experience. Each scene was meticulously designed to reflect the intensity of the challenges faced by the character, from the twisting roots to the explosive molten lava. The result is a thrilling blend of artistic creativity and cutting-edge technology that perfectly highlights the resilience of Continental's tires.

Who's ready to hop on a bike? 

CREDITS

Client - Continental Terra

Agency - Shift Active Media

Animation - Blind Pig

Creative Director - Christine Peters

Concept Art - Jack Zhang

Storyboarding - Graeme Howard

Background Design - Tristan Ménard

Character Design - Andrei Sitari

Character Animation - Christine Peters, Tim Dillnut

FX Animation - Kensei Thomas

Animation Assist - Ed Smith, Will Smith, Alejandra Anguita, Krisi Zhupali, Alison Oxborrow

Compositing - Ric Comline, Lawrence Scanlon

Cutdowns - Ollie Burn

Executive Producer - Josephine Gallagher

Senior Producer - Ana Hoxha

Production Assistant - Ben Riley