Coca-Cola - Snow Globe

Coca-Cola's latest festive campaign brings an innovative and immersive experience to London's Piccadilly Lights. This interactive outdoor campaign uses Ocean Outdoor’s DeepScreen® technology and Blind Pig's beautifully 3D crafted animation to create an AI-powered, animated winter wonderland.

The centrepiece of the campaign is a series of snow globes, brought to life with intricate animation by Blind Pig's talented 3D team. Audiences could scan a QR code to engage with Santa in real-time via AI-driven conversations. By sharing their holiday memories with Santa, users can generate personalised, animated snow globes that reflect their favourite Christmas moments, to be shared with friends and followers on all social platforms.

Blind Pig generated the snow globe animations as well as the photorealistic snow and frost effects. In a mix of Cinema4D and Maya, the team generated a festive and immersive piece to light up one of London's most iconic locations.

Agency - Accenture Song

Media Agency - Ocean Outdoor

Animation - Blind Pig

Creative Director - Sean Cooper

Animation Lead - Kingsley Harris

Design & Animation - Sean Cooper, Kingsley Harris, Dom Lukosius, Fernando Benitez, Tony Atherton

Executive Producer - Josephine Gallagher

Producer – Yasmin Tilly

Production Assistant - Ben Riley