Arden Grange

Arden Grange's new TVC has a unique charm of its own. 

Through carefully considered craft, Blind Pig created an aesthetic that feels somewhere between a cinemagraph and live action. The end result is warm, intriguing and in-line with the brand's trusty family tone.

To achieve this, Blind Pig's expert animation team had to get creative! With only a limited amount of images and videos of the dogs and rooms available, animation lead Niall High opted for digital puppetry and layered warping. This allowed him to breathe life into each room of Arden Grange's manor, and create subtle movements and a charming sense of realism and personality for each dog.

CREDITS

Agency - Designate

Creative Director: Faye Carre

Agency Producer: Emma Johnston

Animation - Blind Pig 

Creative Director - Ric Comline

Animation Lead - Niall High

Animation - Niall High, Sean Cooper, William Smith

Compositing - Niall High, Sean Cooper

Post-Production - Absolute

Executive Producer - Jenna Le Noury

Senior Producer - Rosanne Crisp

Production Assistants - Yasmin Tilly, Sarah Maerz

Audio

Music Composition - Joe Worters

Sound Design & Mix - Joe Marsden